Whether it’s the new iPhone from Apple or a launch for a new gaming console, if the public fears that there are limited
quantities available, chances are they’ll purchase the second they get the chance.
Think about all of the long lines of people who are willing to wait hours – sometimes even days just to be able to make sure they get something that is limited.
Companies use scarcity tactics all the time as part of their buzz-generating marketing for one simple reason.
We’re hard-wired to want to be part of something that’s exclusive or to own something others will never have. We simply can’t resist and it’s a motivational trigger that works on everybody!
I’m talking about people getting:
350% increases in sales conversion
20% increases in opt-in conversion
DOUBLING of affiliate sales and commissions
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